Serious content have just produced a series of 6 marketing videos for Gabucci menswear in Bath.
Shot in a single day along with a photoshoot of suits and shirts, we have produced an introduction video for the home page, a series of three videos about their tailoring and bespoke services and two further videos introducing their main brands, Claudio Lugli and John Smedley.
We filmed owner Ali, talking about the shop and services in his own inimitable way. The Italian heritage and passion certainly comes over in the clips.
The aim of the videos are to build on our success in growing visitor numbers on the site through the introduction of brand videos complimented by cinemagraphs we have built previously. Last Christmas we saw a fourfold increase in visitors following the introduction of video.
These new videos explain about the brands and the services, particularly about the bespoke shirts and suits Gabucci have made for them, and the tailoring they offer to ensure the fit is perfect.
We are starting to optimise their site fully and introduce more content each season to primarily bring visitors into the store.