Content (including scripts) that is relevant and useful for humans is also search engine friendly.

The Google algorithm is now subtle enough to derive meaning from copy written first and foremost to engage people.

Indeed, Google is now intensifying its focus on the quality of content provided. It wants to ensure that the websites it offers up adequately answer search queries in terms of relevance and easily accessed, quality information.

As a basic requirement search engines, as well as website visitors, need to know the nature of your company, the range of what it offers and what is special about it.  

Keywords alone are not the answer to either search engines or humans. Nor is content that is scraped or cut and pasted, as this will add nothing to your SEO.

Engaging, readable, informative content that is fully optimised, fits with your overall marketing strategy and reflects your company’s ethos will help drive Organic SEO.

Published by Julia Ruskin

Senior researcher and writer at Serious Content