Technical SEO for speed and engagement.

Technical SEO forms the foundation of SEO,  it means your website is constructed correctly to allow SEO to happen – there are no errors, conflicts or duplications. Not unlike sifting flour, you’re getting rid of anything that will slow things down.

It also takes the form of ongoing work, ensuring you stay engaged with your target audience.

Even the most creative and interesting forms of content cannot compensate for a slow loading website, or one that is difficult to navigate. We can help you address these fundamental areas of SEO.

We ensure that websites are easy for search engines to crawl and index and that users have a good experience and are able to access information easily.

As experienced programmers, we are able to address the four main aspects of optimisation – loading speed, crawl optimisation, site structure and mobile friendliness.

For existing websites we carry out an initial audit examining areas such as site architecture, speed optimisation, keyword cannibalisation, canonicalisation, pagination and HTML markup.

Broad areas that we examine and rectify include –

  • Keyword Analysis
  • Backlink Building
  • Internal Link Building
  • Content Optimisation
  • Content Development
  • Analytics – testing and monitoring
  • Conversion testing and monitoring

Serious Content covers all the crucial technical aspects necessary to produce successful Organic SEO based around the fundamental principles of authority, relevance and intent, ensuring you find your audience and engage with them.

Published by Julia Ruskin

Senior researcher and writer at Serious Content