Take a look at our showreel to get a feel for what we do and see some of what we’ve done over the past few months.
The work covers retail clients in jewellery and fashion, fitness with gym and personal coach, garages with a Harley Davidson being MOT’d and Land Rovers worked on. There are also musicians recording and bands at events, opening ceremonies, a bit of B-roll and some example fixes to issues such as banding, in post production.
Also city scapes, a couple of our animations and lots of footage taken on construction sites. The end frame is relaxing at Birling Gap in Sussex watching two gull chicks harass their mother in front of a beautiful sunset.
We explain our approach to Video SEO and getting a video found by the right audience.
To put it in plain words – on-site video marketing without video schema markup is simply a waste of time.
We specialise in fully optimising video so that it is easy for search engines to crawl and index leading to higher rankings. We can either work on existing video or create entertaining and relevant videos ourselves. Either way, our videos appeal to both search engines and the target audience, ensuring that they get found. With more and more videos being produced it is essential that to constitute an effective ROI videos need to be viewed by a significant number of the prospective audience.
We carry out online research in order to find keywords and phrases and to identify user intent in order to inform the direction of videos in terms of both overall content and scripting. We do this by utilising a mixture of online tools and analysis, online competitor research and also by identifying specific queries. Our videos contain discrete qualified keywords and phrases that are woven into an entertaining narrative, whilst also answering the requirements of search engines. This provides the narrative framework for both individual videos and an overall campaign strategy.
We post video online across social media, including IGTV and TikTok, websites and YouTube channels with transcripts, open and closed captions as required, and produce schema (rich snippets) and XML to submit to search engines, or provide the files you need to submit yourselves.
We produce everything in the appropriate recommended format i.e. schema for Google as JSON-LD or VideoObject, ‘open comments’ for IGTV etc so that there is no need to code anything, just add to your sites and social media.
We can also edit existing underperforming video, including bringing in scripted voice over and captions, and then optimise in exactly the same way to really boost their performance.
About underrated SEO tactics:
<…>Video content is a great way to drive engagement and help your SEO efforts. But from an organic search point of view, the video format has a few issues, especially if you’re not hosting your video content on YouTube. The biggest issue is that Google can’t really understand the content within a video. One way to maximise the number of keywords that your video content can rank for is to create full-text transcripts to accompany them. <…>
We can add transcripts as full text and add to a post as below but also we can add as a ‘parameter’ to the schema. This creates a rich snippet of great SEO value. Unlike the description, limited to 160 characters, we can add a full transcript to a site’s schema.
NB the above video is the social media version of our introduction video on the home page. That one is embedded but this is hosted on Vimeo and has a different end frame and an audio track. At the time of writing this, the audio isn’t ready but will be added shortly.
We ask questions
Identify the audience
Identify what they are searching for
Online, social media, YouTube
Using digital and traditional research
SEO tools & analysis
Script, film, edit
Telling the stories that actually answer search queries
And tell the search engines they are there
.. just how?
Combining video SEO & technical SEO
Schema, closed captions, SRT, transcripts, endscreens, tags, open captions, titles, cards, XML, landing pages, calls to action
.. it works
.. it delivers
Better ROI, more backlinks, conversions, likes & follows
BERT is the latest, important, upgrade to Google’s search algorithm. It is bringing machine learning algorithm’s understanding of content and context much closer to ours with the result that searches will be better, closer to what we are actually asking for and crucially, much more dependant on good content, both written and video.
Technical SEO with SASS and custom Gutenberg Blocks
We were asked to add functionality to a series of sites for a distributer of compressed air systems to enable them show supplier video headers at full screen width.
When we looked at the sites, we discovered that they were hosted in the US and search engines told they were for a US not UK business, worse still they loaded in an average of 17 seconds and were getting a bounce rate sometimes as high as 100%.
Eats, Shoots and Leaves by Lynne Truss is famous for explaining punctuation and pointing out how a simple comma can change the context of a sentence completely. If it’s hard for us, how hard is it for search engines?
BERT is Google’s latest search algorithm and it marks a huge step forward in understanding content and context, both in text and optimised video.
Technical SEO forms the foundation of SEO, it means your website is constructed correctly to allow SEO to happen – there are no errors, conflicts or duplications. Not unlike sifting flour, you’re getting rid of anything that will slow things down.
It also takes the form of ongoing work, ensuring you stay engaged with your target audience.
Maybe £100,000 of jewellery shot as bokeh and tracking clips
I used to work with one of the big art galleries in Piccadilly and regularly handled (very carefully) original masters which were staggering and not just because of their value, it was an honour to be able to shoot them.
We produce video and photography content for Gabucci but also write a few blog posts relevant to his market and the labels he sells. This season no exception except for the growing interest in sustainability and traceability in fashion that is really great to see.
Having created an event video and shot lots of product video for Hamlingtons in Warwick, we filmed the partners talking together to create a series of clips that explained the various services offered and to bring key words into the closed captions that were going to help them get found online.
I tested a new ND filter set on Saturday when we had some really nice hot sun. A white saddle in direct sunlight was ideal to test the filters but a little wasp decided to join me so I quickly tried to film the chap.