We explain our approach to Video SEO and getting a video found by the right audience. To put it in plain words – on-site video marketing without video schema markup is simply a waste of time. SEMrush We specialise in fully optimising video so that it is easy for search engines to crawl and index […]
Serious Content Showreel Take a look at our showreel to get a feel for what we do and see some of what we’ve done over the past few months. The work covers retail clients in jewellery and fashion, fitness with gym and personal coach, garages with a Harley Davidson being MOT’d and Land Rovers worked […]
Footage of Warwick for Hamlingtons, shot by Serious Content, London
BERT and VideoBERT BERT is the latest, important, upgrade to Google’s search algorithm. It is bringing machine learning algorithm’s understanding of content and context much closer to ours with the result that searches will be better, closer to what we are actually asking for and crucially, much more dependant on good content, both written and […]
Website built with custom Guttenberg blocks and SASS for technical SEO and video headers by Serious Content, London
Eats, Shoots and Leaves Eats, Shoots and Leaves by Lynne Truss is famous for explaining punctuation and pointing out how a simple comma can change the context of a sentence completely. If it’s hard for us, how hard is it for search engines? BERT is Google’s latest search algorithm and it marks a huge step […]
Image of sifting flour, demonstrating on a blog how technical SEO clears obstructions to fast sites and video, from Serious Content, London
ring bokeh shots for Hamlingtons, shot by Serious Content, London
Gabucci stocking sustainable men’s fashion We produce video and photography content for Gabucci but also write a few blog posts relevant to his market and the labels he sells. This season no exception except for the growing interest in sustainability and traceability in fashion that is really great to see.
Gabucci autumn winter 2019 video
Production of 17 videos for SEO and FAQ Having created an event video and shot lots of product video for Hamlingtons in Warwick, we filmed the partners talking together to create a series of clips that explained the various services offered and to bring key words into the closed captions that were going to help […]
Content (including scripts) that is relevant and useful for humans is also search engine friendly. The Google algorithm is now subtle enough to derive meaning from copy written first and foremost to engage people.
Engaging with your target audience is crucial. Dwell Time – the time a visitor spends on your site – is important in terms of SEO. It’s widely known that a website visitor gives your site between 5-15 seconds to find what they are looking for.
Dog and drone We are starting to get lots of requests for drone footage, particularly in construction and have looked for people we can work with to provide that. Very pleased to say we have found two companies, both CAA approved that we will use for forthcoming filming.
Wasp on a hot saddle! I tested a new ND filter set on Saturday when we had some really nice hot sun. A white saddle in direct sunlight was ideal to test the filters but a little wasp decided to join me so I quickly tried to film the chap.